The Digital Thinking and PRB Audit Partners, SLP , brought together more than 40 companies and 55 professionals from the sector in a meeting that exceeded all our expectations. The round table moderated by Aitana Garcia Abad and Pablo Reig Boronat was a true exchange of value with the invited brands: Flabelus , KOOPS , OLIVIA MAREQUE and Ysabel Mora .

Funding, the great accelerator

One of the most relevant topics was financing . The speakers agreed that when a project accelerates its growth , the main point of tension is having sufficient cash flow to cover product purchases and the marketing investment needed to sustain that momentum.

Although several cases have been financed primarily with internal resources , it was emphasized that external financing is essential to continue scaling up solidly and to balance cash cycles, production times and launch windows .

“Growth is not just about selling more; it’s about building financial structures that support growth: cash flow forecasting, debt and equity mix, and discipline in economic unity,” said Pablo Reig Boronat .

Sales channels: control of the own channel and selective expansion

The conversation covered a wide range of strategies: from the importance of own channels (stores and e-commerce) in projects like Flabelus , to established wholesale models like Ysabel Mora , and to digitally native brands like Koops and Olivia Mareque that are evolving towards wholesale and selective retail to gain reach and brand prestige.

“We’ve seen very strong growth in the digital channel since the pandemic, with many fashion and footwear companies giving a major boost to these sales channels. This growth has stabilized, and with the wholesale channel stagnating, it seems that fashion companies are focusing on their own stores,” noted Aitana Garcia Abad.

Internationalization: growing abroad to stabilize the curve

The four brands are committed to boosting their international expansion. Practical lessons were shared regarding entry into the US and Europe , market prioritization, and the role of physical retail, partners, and content in converting awareness into recurring sales, with examples of high-profile international brands and others in the early stages of growth .

Product and brand: the true competitive advantage

Participants agreed that the product —differentiated, with a clear and repeatable value proposition—is the driving force behind the entire business. Brand building acts as an amplifier to sustain price, margin, and preference, especially in highly competitive categories.

Marketing: from organic to an efficient mix

Acquisition models were analyzed ranging from high-reach organic marketing and events to performance marketing and collaborations ; the key is to have a marketing mix adapted to each business and to modulate the investment for each growth phase.